Echinacea p. 'Pow Wow Wild Berry'

Description and Characteristics

Echinacea purpurea 'PowWow Wild Berry' is a compact, high-performing coneflower cultivar celebrated for its vivid colour, strong flowering habit, and neat, uniform form. Unlike many echinacea that can become leggy, ‘PowWow Wild Berry’ remains tidy and dense, making it perfect for smaller gardens, containers, and mass plantings.

This standout variety produces large, daisy-like flowers with intense rosy-magenta petals and a prominent orange-bronze cone, providing a striking contrast that holds its colour well even in strong sun. Blooming begins in early summer and continues into autumn, with very little deadheading required.

‘PowWow Wild Berry’ grows to around 50–60 cm tall and 35–45 cm wide, forming a tidy, upright clump of mid-green lance-shaped leaves. It’s a top choice for wildlife gardens, pollinator pathways, and modern borders, combining aesthetic appeal with durability.

• Vibrant magenta-rose petals with bronze cone

• Long blooming: June to October

• Compact and uniform habit: 50–60 cm tall, 35–45 cm wide

• Excellent for containers, borders, and cutting gardens

• Attracts bees, butterflies, and seed-eating birds

• Holds RHS Award of Garden Merit for outstanding performance

Growing Conditions and Maintenance

Echinacea ‘PowWow Wild Berry’ is a low-maintenance, drought-tolerant perennial that thrives in sunny, well-drained locations. It’s ideal for beginners and experienced gardeners alike.

• Light Requirements:

  • Requires full sun for best flowering and compact growth

  • Tolerates partial shade but may stretch and bloom less

• Soil Preferences:

  • Prefers well-drained, moderately fertile soil

  • Tolerates sandy, loamy, or chalky soils

  • Avoid waterlogged or heavy clay soil—add grit for drainage if needed

• Watering Needs:

  • Water regularly until established

  • Once mature, it is very drought-tolerant

  • Water container plants when the top inch of compost is dry

• Feeding:

  • Feed with a general-purpose fertiliser in spring

  • In containers, apply liquid feed every 3–4 weeks during the growing season

• Deadheading and Pruning:

  • Minimal deadheading needed—continues blooming without it

  • For a tidy look, remove faded flowers or leave seed heads for birds

  • Cut back stems in late winter or early spring

• Winter Care:

  • Hardy in Zones 3–9 (RHS H7)

  • Will survive cold winters without lifting

  • Avoid soggy conditions that may cause crown rot

Garden Uses, Companion Plants, and Pollinator Value

Echinacea ‘PowWow Wild Berry’ is ideal for gardens that demand season-long colour, pollinator support, and a manageable, compact form. Its bright blooms make a bold statement in both traditional and contemporary settings.

• Design Applications:

  • Perfect for mixed borders, prairie plantings, patio pots, and mass plantings

  • Strong vertical shape makes it great for repetition planting

  • Suitable for cut flower gardens and wildlife-friendly spaces

• Companion Plants:

  • Pair with Coreopsis, Rudbeckia, Salvia, Agastache, Gaura, and Nepeta

  • Combines well with ornamental grasses like Stipa tenuissima or Panicum virgatum

  • Complements silver or blue-toned foliage for contrast

• Pollinator Benefits:

  • Rich nectar source for bees, bumblebees, and butterflies

  • Cone centres provide autumn seed for finches and sparrows

  • A great contributor to biodiversity-friendly planting schemes

• Container Use:

  • Excellent in terracotta pots, raised beds, or balcony containers

  • Use free-draining compost with added grit

  • Position in full sun and feed monthly for extended bloom

• Pest and Disease Resistance:

  • Highly resistant to pests and diseases

  • May occasionally suffer from aphids or leaf spot—treat early if needed

  • Ensure good drainage and airflow to prevent fungal issues

We currently only deliver within the island of Ireland, other countries can be quoted for by contacting [email protected] or via telephone on 06964084
 

Standard Delivery is FREE on orders over €250*

All standard deliveries will be completed within 5-7 working days via Fastway Couriers, any delay to this delivery time, the customer will be notified by One of our staff.

The in-Store delivery charge will vary compared with online, in-store delivery charge is done on a case by case basis. 

* Only mainland Ireland addresses qualify for free delivery.
 

Live Plants Delivery

Our live plants are packed with care and diligence by our staff, our horticulturists review each plant before despatch to ensure quality is maintained.
Live Plant delivery charges are not calculated on weight but on the space required per package to ensure safe delivery, so delivery charges may vary as some plants require more space than others when packed.
All live plants are despatched within 3-5 working days where possible, our couriers aim to deliver within 48 hours of despatch from our Garden Centre to allow the plant to arrive in healthy condition.
 

Click & Collect

Can’t wait for delivery? Why not try our FREE Click & Collect service? Simply make your purchase online and collect it from our store located in Croagh Co. Limerick. Our staff will contact you by phone when your order is ready for collection (Please allow 24 hours minimum). When collecting your item, call the store on 069-64084. We will then load into your car as required. This service is available in-store 9am – 6pm Monday – Saturday (No collections on Sundays)

Click here for more information about our shipping conditions.

You can pay your online order either by credit card or via Paypal.
If you have any further questions about the online order payment please contact us via ­069 640 84 or mail.